Thinking & Doing
IBM
I was fortunate enough early in my career to work on the IBM brand. It was an incredible time to be part of such a talented team. The Blue Letterbox series was part of a long-running Effie Award winning campaign.
Winner: Gold Effie, Sustained Success
Sean and Richard weren't the brightest middle managers.
But on a business junket to Paris they wandered into the Rodin Garden and managed to wax strangely poetic about art and business consulting.
For the U.S. Open, IBM partnered with John McEnroe and ran a series of ads in the NYTimes the weeks during the U.S. Open in Queens.
IBM partnered with the NFL to digitize their entire video library
WHY IBM WORKS - Internal Communications Effort
While equal opportunity practices continue to be as important as ever, doing some research we came across a letter written by IBM's second president, T.J. Watson Jr., back in 1953 and found it pretty compelling. Winner: New York Addy’s.