Craftsman
Fixes America.
PR/Social
It takes tools to fix things that are broken.
Whether that happens to be a backyard deck or an entire community.
Winner Fast Company's “World Changing Ideas.”
First in a series of projects in which Craftsman is helping people to fix America. And relying almost exclusively on earned media.
We brought the Detroit Mower Gang together with Craftsman to help beautify Detroit’s parks. And united Warfighter Made with the brand to empower our Veterans.
Documentary short
Every Vet Matters