Long story short:
A career of telling stories, for many brands, in many ways, on many channels.
Short story, slightly longer:
From IBM to Chevrolet to Moen, I've told stories in every medium and every category. Business-to-consumer as well as B2B. Different jobs have taken me from beer brands to technology, packaged goods to agriculture and even animal pharma. But whether it’s nationally launched rebrands or a great earned-media idea, I’m a relentlessly curious person - digging-in to solve business challenges and form deeper bonds with customers that drive loyalty.
When Moen was ready for a new brand identity - one with a larger purpose than simply selling faucets - we brought to life their new purpose as Designers for Water. The campaign success of Moen also led to organic growth from Fortune Brands leading to developing work for The House of Rohl - a premium line of high-end showers, sinks and fixtures sourced from around the world.
Within the CPG space, I also ran the Ragu, Bertolli, and Angostura Bitters business. For Ragu, our “Simmered in Tradition” work won the pitch and subsequently unseated Prego as the category leader.
For Craftsman, I helped develop an online interactive reality show and also had some crazy soul drive a lawn tractor across the country to prove its durability.
Between freelance stints, I spent time at Goodby, Silverstein & Partners developing work for Chevrolet and the Silverado truck line.
Prior to coming to Chicago, I worked in New York City at Ogilvy developing brand work on IBM and IBM Business Consulting Services, And at the start of my career, I refined my craft at Mullen cutting my teeth on Eddie Bauer, Nextel, MRO Software, and Myopia Polo.
More recently, I’ve tackled work in the financial space on Bank of America, Matthews Asia and Morningstar. And I developed campaign work on Pioneer Seed (DuPont), the U.S. Army and Shell Energy.
Award recognition: The One Show, top interactive honors at SXSW (for Craftsman's Screw*d), Cannes, Communication Arts, Clio, New York Art Director's Club, London's D&AD, Effie (for IBM OnDemand), Adrians, New York Festival, Boston Hatch, Radio Mercury Awards, Shorty's and Lurzer's Archive.
I'm a graduate of the University of Vermont, earning a B.A. in Political Science and American History.