Forever is like, forever.
National Radio Campaign
Craftsman Hand Tools come with a lifetime guarantee.
They last forever, so they can build things that take forever.
Winner: Cannes, The One Show Gold (Campaign), Radio Mercury Awards, New York Art Director's Club, Clio Gold, Communication Arts Annual, London International Awards.
Sears Craftsman. Produced on behalf of Sears by Y&R Chicago. Creative Director Jon Eckman
Sears Craftsman Radio Commercial. Produced on behalf of Sears by Y&R Chicago. Creative Director Jon Eckman
Sears Craftsman. Produced on behalf of Sears by Y&R Chicago. Creative Director Jon Eckman
Sears Craftsman Radio. Produced on behalf of Sears by Y&R Chicago. Creative Director Jon Eckman