Woman in a Man's World
Ragu Rebrand
A woman in the midst of The Great Depression looks to start a pasta sauce company in a world dominated by men. That's a great story to tell. And one their competition simply couldn’t tell.
Internally, this also allowed the brand to empower their organization. Elevating the importance of underdog stories in society.
The "Simmered In Tradition" campaign almost immediately knocked rival Prego off a temporary position as category leader. We also created an in-house production studio to produce timely content and adhere to a busy calendar of social work pushing out on Facebook and Instagram.
Ragu Simmered in Tradition